While traditional marketing is mostly about targeting a large audience with the same message, relationship marketing works the other way around to establish a more personalized conversation with each customer at the right time. To do this effectively, you can use marketing automation to send messages triggered by specific actions taken by a prospect, and CRM to gather all the information related to your customers' behavior and interactions with your brand to better understand where they are in the buying cycle.
Short term vs. long term Traditional marketing mobile number list actics typically focus more on short-term goals, such as quickly generating more sales for a specific marketing campaign. Relationship marketing, on the other hand, is all about relating to customers and potential customers to create a long-term connection. The goal is to generate trust in products with a more complex buying cycle and higher price, as well as to increase retention and extend the value of your customers.
But why does it make sense to focus more on long-term goals, such as customer retention and customer lifecycle growth? Because it is usually much less expensive to keep a customer than to acquire a new customer. Also, loyal customers offer much more value to your brand than a new customer. Returning customers tend to shop more predictably and regularly, and are much more likely to promote your business to others in their network through word of mouth.